Jute is a natural, eco-friendly fibre that adds an earthy, textured look to any space. However, jute is more susceptible to wear and tear than other fibres, so it requires special attention to preserve its appearance. Vacuum your jute rug regularly to remove dirt and debris, being careful to avoid using a vacuum with a rotating brush, as this can damage the fibres. For spills, blot the area gently with a damp cloth—avoid soaking the rug, as jute is prone to absorbing moisture, which can cause the fibres to weaken or become mouldy. To prevent uneven wear, it’s important to rotate your jute rug every few months, particularly in high-traffic areas. Since jute is highly sensitive to moisture, it’s best to keep it in dry, well-ventilated areas. To refresh and maintain its look, you can occasionally shake the rug outside to remove any trapped dust or debris. If your jute rug needs a more thorough clean, professional rug cleaners experienced with natural fibres should be consulted.